Every Month is Breast Cancer Awareness Month for Red Daisy

Red Daisy™ is a labor of love for founder Phylise Sands. She conceived the brand as a new
standard in sports bras that satisfies the active woman’s fashion taste as well as her need for
support and performance. Phylise’s wish is for Red Daisy to inspire women to achieve their best
in whatever they do.
Providing inspiration and support for women living with breast cancer is of utmost importance to
Phylise. In 2005, breast cancer touched the lives of her mother and sister. Her mother’s cancer
was detected early and treated successfully while her sister continues to receive treatment.
Knowing firsthand the emotional toll breast cancer takes on families, Phylise vowed to make a
difference in the lives of others who have experienced what her family has. To this end, she has
committed 10% from every Red Daisy sports bra sold in the color red, year-round, to support the
mission of The Breast Cancer Research Foundation® to fund innovative clinical and translational
research worldwide, and increase public awareness about good breast health.
Since early detection is the best prevention, all Red Daisy garments
carry a charm with the brand’s distinctive daisy petals to remind
women to get an annual mammogram and an annual breast exam.
Remember the American Cancer Society’s tips for good breast health:
Current research findings suggest that physical activity, a healthy diet, and
a healthy weight can help reduce the risk of getting breast cancer for the
first time or having a breast cancer come back.
• All women 40 and over should get an annual mammogram and an annual clinical breast
• Women 20-39 should have a clinical breast exam, preferably at least every three years.
• From age 20, women who choose to do a breast self-exam should receive instruction and
have their technique reviewed at the time of their periodic health examination.
• Women at increased risk (e.g., family history, genetic tendency, past breast cancer) should
talk with their doctors about the benefits and limitations of starting mammography screening
earlier, having additional tests (i.e., breast ultrasound and MRI), or having more frequent
Source: American Cancer Society
Please join Red Daisy and The Breast Cancer Research Foundation in spreading the word
about good breast health. Together, we can make a difference in the battle against breast
About The Breast Cancer Research Foundation®
The Breast Cancer Research Foundation® was founded in 1993 by Evelyn H. Lauder as an
independent, not-for-profit organization dedicated to funding innovative clinical and translational
research. In October 2011, BCRF will award $36.5 million to more than 185 scientists across 
the United States, Canada, Latin America, Europe, the Middle East, and Australia. Currently,
more than 90 cents of every dollar donated is directed to breast cancer research and awareness
programs. With exceptionally low administrative costs, BCRF continues to be one of the most
efficient organizations in the country. BCRF has received a 4-star rating from Charity Navigator
and an “A+” from The American Institute of Philanthropy.
For more information about BCRF, visit www.bcrfcure.org.